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SAS
India and Tata Infotech enter into a strategic technology
alliance - to offer “Customer Analysis
& Organisation Intelligence solutions”
13th
August 2003
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SAS
India and Tata Infotech have entered into a strategic alliance.
SAS India is a wholly owned subsidiary of SAS Institute Inc
- a market leader in end-to-end business intelligence solutions
with worldwide revenues exceeding $1 billion. Tata Infotech
is a leading systems integrator and Business Intelligence
practice pioneer in India, with operations in India and overseas.
The
synergistic combine will permit telecom, manufacturing, and
finance and retail companies to avail of a range of “customer
analysis & organisation intelligence solutions”
from SAS and the implementation, domain and system integration
expertise of Tata Infotech.
SAS
India has a 22.5% market share and a 70% top-of-mind recall
in the Indian market. The customer analysis and organisation
intelligence solutions on offer are demand and process intelligence
solutions, warranty analysis and value chain analysers.
Commenting
on the alliance Mr. George Varghese, Head Marketing, SAS India
Pvt. Ltd said: “Competitiveness in business depends
largely on the ability of an enterprise to effectively manage
its organisation and customer strategy. With SAS India’s
customer and organisation intelligence solutions, businesses
can look forward to enhanced collaboration, improved flexibility
and reduced costs across the enterprises’ value chain.
SAS solutions provide a holistic view and monitor capability
across the enterprise value chain while delivering analytical
insights and guidance to decision—
to maximise a customer’s profits. The solutions will
help companies improve their overall efficiency and maintain
a high level of customer satisfaction. Planning, designing
and implementing these solutions that deliver these strategic
benefits require a partner with domain and system integration
expertise and experience which Tata Infotech possesses.”
Says
Dr. Vivek Bhartiya, Head, BI Practice, Tata Infotech: “SAS
is an established word leader in the Business Intelligence
marketplace with their best-of-breed solutions. Combining
our expertise will bring tremendous value to the telecom,
finance, manufacturing and retail sectors where Tata Infotech
has established practices. We look forward to a long and fruitful
relationship with SAS”
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