Geographical Information System
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Business Areas

Utilities
Transportation and Navigation
Government/Infrastructure
Business Applications

Business Applications

GIS is a technology that can revolutionize the way you do business. GIS technology allows you to interpret your business information, through maps, and discover relationships you didn't know existed.

GIS can answer questions such as:

• How can I better serve my customer?
• Where are the best markets?
• Is the competition growing?
• Where should we allocate advertising money?
• Which sales territories are under-performing?
• What are the best fields for expansion?
• Where to locate new sites?

GIS technology can be used by any business or industry, including:

• Banking/Finance
• Consumer Goods
• Direct Marketing
• Health Care Insurance
• Real Estate/Facility Acquisition
• Restaurant/Fast Food
• Retail
• Automotive
• Business Associations
• Business Services
• Database Services
• Food/Beverage
• Manufacturing
• Small Business
• Travel/Tourism

A GIS is a tool for managing business information of any kind according to where it's located. GIS can help you

• keep track of where customers are located
• site businesses
• target marketing campaigns
• optimize sales territories
• model retail spending patterns

A GIS gives you that extra advantage to make you and your company more competitive and successful.

A GIS enables you to easily understand and analyze your data by creating graphic displays using information stored in your database.

With a GIS, you can change the display of your geographic data by changing the symbols, colors, or values in the database tables.

GIS lets you visualize and analyze information in new ways, revealing previously hidden relationships, patterns, and trends.

Finance Industry
A financial service organization's primary function is to deliver financial services and products to the financial customer. Financial institutions today are market driven and market responsive. The success of such an institution depends on its approach to data management, geographic modeling and long range planning. The geographic implications of the products, services and customers of a financial institution are enormous. It dictates the use of a complex data handling and analysis system. GIS is the answer.

Areas a financial institution are involved in can be:

• Products and services including credit cards, trust, mortgages, brokerage, demand deposits, time deposits, savings and non traditional services/mutual funds.
• Delivery and distribution systems including commercial service centers, retail support centers, full service branch offices, ATM's and self service branches.
• Departments including branch administration, marketing, facility managed branch operations, commercial lending, trust and treasury mortgage lending.
• Financial data that determines the profitability of products, services and the delivery and distribution systems.

Each of the above data built upon customer data results in a complex data system. We can help you in the collection and organization of this data and in the creation of a spatial decision support system.

Insurance Industry
GIS can aid the insurance industry by integrating various types of demographic information such as crime rate, natural hazard, epidemiological and property data for applications in target marketing, sales territory planning, sales history performance, risk analysis and risk potential.

Many professionals within the insurance industry can benefit from the integration of spatial data powered by GIS. Using geocoding methods, just having a basic idea of the location of customers can aid marketing managers in determining the concentration of certain policy types and to seek a market for additional ones.

The advantages of using GIS are not just in finding new customers and servicing the existing ones but also in cost containment. From planning to operations, marketing and sales to risk assessment, GIS technology allows users to make informed decisions.

Commercial Real Estate Industry
The real estate industry is in need of an analytical tool that can handle enormous amounts of data which are not only from disparate sources but also location specific. The key elements of GIS technology are in its visual capabilities and in its data integration capabilities. Hence it can perhaps answer the needs of the real estate industry better than any other technology today. GIS can be used effectively not only for external marketing but also internal decision making.

The potential GIS applications in this field are numerous including

• Brokerage Appraisal
• Mortgage underwriting
• Market ranking
• Development
• Corporate real estate
• Property inventory
• Asset management and others.

Spread sheet modules, database management systems, business graphics packages, word processing programs and other types of software are widely used in the real estate industry. GIS technology today has real time two way communication capabilities with these software tools and databases. Further as a stand alone technology, GIS integrates the function of these tools to come up with comprehensive and efficient solutions to meet the demands for a data intensive location specific analytical tool.

Health Care
Geography plays a crucial role in the health care industry. The location of facilities, providers, prospective patients, concentrations of high risk groups and so on and so forth dynamically affect the community and the efficiency and economics of this industry. GIS has the potential to improve efficiency and profitability as well as the community's well being. GIS can not only help plan containment strategies but also develop awareness programs and carry out prevention policies. GIS can determine areas of need and help improve the quality and availability of health care service. GIS applications in this area include

• Locating facilities
• Utilization, market share and service area analysis
• Tracking infectious diseases
• Developing containment strategies
• Emergency health care delivery systems
• Identifying locations of high risk factors and groups
• GIS is the solution to those seeking to provide and improve the delivery of health service.