E-BUSINESS

Customer: US broadband Internet access provider
Technology: eBusiness

The Customer

The Customer is a telecommunications company in USA that provides broadband internet access service to home internet users and small and medium-sized businesses for connecting to the net. The service is ultra-fast, affordable and "always on" and is based on DSL technology.

 
The Challenge

Traditionally the customer sold its services through channel partners. However, when it decided to expand its distribution channels, it opted to make use of its channel partners' websites. The website used to receive order requests from end-users, which needed to be fulfilled very quickly via the customer's internal systems.

The channel partners belonged to six categories. The categories were based on their technological and user interface requirements. Our customer had to redesign the web-based storefront in order to sell DSL services to retail customers. From the user interface perspective, the solution had to feature the reusable design of a storefront that would be easy-to-use and enable to client to create multiple partner sites.

 
The Solution

Tata Infotech designed and implemented the interface and connection to the internal systems, while Human Factors, created the user interface design.

The new system simplified the order process while facilitating orders through provision of DSL-related information.

The XML-based application-programming interface (API) enables "flow-through DSL provisioning" between the company and its channels partners to create a seamless supply chain. Channel partners can quickly and easily add DSL to their product portfolio, a feature critical for scaling up business.

Through xLink Server API, the solution could talk to the customer's internal business systems. The middle tier included a Java Servlet that could talk to the xLink API, a Log Handler for analysis of end user logs and a template engine to serve dynamically generated pages.

 
The Benefits

The solution is modular so that the customer can reuse most components in the future. It also helps the customer's marketing team to sell the co-branding idea to channel partners.

Top