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SAS India and Tata Infotech enter into a strategic technology alliance - to offer “Customer Analysis & Organisation Intelligence solutions” 13th August 2003

SAS India and Tata Infotech have entered into a strategic alliance. SAS India is a wholly owned subsidiary of SAS Institute Inc - a market leader in end-to-end business intelligence solutions with worldwide revenues exceeding $1 billion. Tata Infotech is a leading systems integrator and Business Intelligence practice pioneer in India, with operations in India and overseas.

The synergistic combine will permit telecom, manufacturing, and finance and retail companies to avail of a range of “customer analysis & organisation intelligence solutions” from SAS and the implementation, domain and system integration expertise of Tata Infotech.

SAS India has a 22.5% market share and a 70% top-of-mind recall in the Indian market. The customer analysis and organisation intelligence solutions on offer are demand and process intelligence solutions, warranty analysis and value chain analysers.

Commenting on the alliance Mr. George Varghese, Head Marketing, SAS India Pvt. Ltd said: “Competitiveness in business depends largely on the ability of an enterprise to effectively manage its organisation and customer strategy. With SAS India’s customer and organisation intelligence solutions, businesses can look forward to enhanced collaboration, improved flexibility and reduced costs across the enterprises’ value chain. SAS solutions provide a holistic view and monitor capability across the enterprise value chain while delivering analytical insights and guidance to decision—
to maximise a customer’s profits. The solutions will help companies improve their overall efficiency and maintain a high level of customer satisfaction. Planning, designing and implementing these solutions that deliver these strategic benefits require a partner with domain and system integration expertise and experience which Tata Infotech possesses.”

Says Dr. Vivek Bhartiya, Head, BI Practice, Tata Infotech: “SAS is an established word leader in the Business Intelligence marketplace with their best-of-breed solutions. Combining our expertise will bring tremendous value to the telecom, finance, manufacturing and retail sectors where Tata Infotech has established practices. We look forward to a long and fruitful relationship with SAS”